Tedekstra, a fast-growing UK-based IT consultancy redefining the software development landscape, announced the appointment of Jason Bruce as its new Fractional Sales & Marketing Director.
Jason brings extensive commercial experience in building high-performing sales and marketing structures. Previously, he helped generate £2.5 million in sales over six years, establishing a strong track record in sustainable growth, client engagement, and strategic leadership.
Tedekstra specialises in Bespoke Software Development and, in addition, offers IT Team Augmentation, Off-the-Shelf SaaS Solutions, and managed IT Services, helping businesses scale smarter through technology that drives measurable results.
Speaking on the appointment, Deepak, Founder of Tedekstra, said:
“Jason’s excellent ability to blend commercial structure with creative thinking makes him an invaluable addition to the team. His proven success in driving sales growth and his pragmatic approach to leadership will help us bring even more focus and momentum to our next stage of U.K. and beyond expansion.”
In his new role, Jason will lead Tedekstra’s commercial strategy, focusing on refining the company’s go-to-market approach, launching a referral programme, developing case studies and client success stories, building Google review credibility and introducing targeted email campaigns to strengthen lead generation and engagement.
“What excites me about Tedekstra is not just the ambition, but the model,”
said Jason.
“Tedekstra doesn’t charge any upfront fees, and once the system is built, clients pay only a low monthly retainer, which is genuinely disrupting the software development market. It’s a transparent, partnership-driven approach that delivers real outcomes without unnecessary complexity. I see huge potential for us to help UK businesses scale faster and smarter, especially those held back by traditional tech models.”
Tedekstra’s mission is simple: to help businesses scale smarter by combining technical innovation with commercial clarity. With Jason’s leadership, the company is set to strengthen its position as a trusted partner for growth-focused organisations across the UK and beyond.
Businesses seeking to align their sales and marketing or explore Tedekstra’s no-upfront-fee model can connect with Jason on LinkedIn or visit www.tedekstra.com to learn more.
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