SAMBA SPORTS
The Kick-Off
Samba Sports, an established manufacturer of quality, UK-made football goals and sports equipment, came to us with several challenges surrounding their social media, feeling that it didn’t tell an authentic story of their brand, or reflect its full potential in the sports arena.
Plus, an extra challenge was thrown into the mix – taking their previously B2B products to a B2C audience with targeted social media content. With limited resources and time, their posting had become inconsistent, with content failing to engage the right audience.
Game Plan
To tackle this, we developed a social media strategy that would reshape their digital presence from the ground up. We began redefining their brand voice and aligning it as a proud Lancashire-based business, and a frontrunner in the sports’ industry, using a community-focused approach to build success from within. As a local Lancashire firm, we were delighted to celebrate this as part of Samba’s identity.
Building Momentum
We curate and manage engaging content across their chosen social media platforms – including Facebook and Instagram – identifying the wins and testing what really works to foster their growing online community.
The nature of the product is that football goals really are universal, giving us a whole host of target audiences to reach within our digital strategy. From involvement with local grassroots football clubs to Premier League heavyweights, to influencer collaborations, the brand has so much to shout about.
Setting the formation for success
Our creative team are currently focused on crafting shareable video content that highlights Samba Sports’ B2C products, taking product awareness further afield through creative Reels, our expert photography, and design work.
We’ve enjoyed becoming engrossed in the brand, getting hands-on and trying the products out for ourselves to create the content we want to see.
Scoring Big
The impact? Well, the results speak for themselves. We’ve seen incredible organic growth for Samba, and the brand now boasts a more engaged and loyal social media following, with growing interactions and stronger brand awareness.
By staying true to Samba’s roots and embracing the power of community, we’ve helped improve their online presence and foster a deeper connection with their audience.
