Full Time Business Development and Marketing Executive (Hybrid working)
The Role
To support the Director of Business Development and Marketing to deliver a business development-led growth strategy for the firm, while taking ownership of key marketing activity. Focusing on identifying, developing and converting business opportunities across existing clients, referrers, intermediaries and target prospects.
Marketing, content, events and digital activity will be proactively used to build visibility, support client and referrer engagement, maintain momentum in day to-day marketing delivery, and strengthen the firm’s profile in priority markets. Please note that regular travel is expected between WHN offices and to local events in the reasonable performance of the employees’ duties.
Principal Responsibilities
Business development planning and delivery:
Support the Director of Business Development and Marketing in developing and implementing practical BD plans for teams, sectors and service lines, aligned to the firm’s commercial objectives.
Pipeline and opportunity management:
Use HubSpot and other sources to track prospects, referrers, opportunities and follow-up actions, helping fee earners progress leads through the pipeline and convert opportunities into new instructions.
Client and referrer development:
Identify opportunities to grow relationships with existing clients, referrers and intermediaries through targeted follow-up, cross-referral activity, client listening, introductions and relationship development campaigns.
Research and market insight:
Research target markets, organisations, sectors, competitors and potential clients to identify opportunities, support pitch preparation and inform BD activity.
Fee earner engagement:
Work closely with Directors and fee earners to understand growth priorities, encourage good BD behaviours, capture opportunities, and ensure agreed actions are followed through.
Networking and profile-raising:
Coordinate attendance at networking opportunities, sector events, exhibitions and local business forums, ensuring objectives, follow-up actions and outcomes are clearly recorded.
Marketing delivery and business development support:
Take day-to-day responsibility for core marketing activity in the short term, ensuring that campaigns, client communications, website updates, social media activity, newsletters, client alerts and profile-raising activity are delivered consistently and aligned to BD priorities.
Content and campaigns:
Plan, draft, coordinate and schedule practical content and campaigns, working with fee earners to turn legal and sector insight into client-friendly material that demonstrates expertise, supports conversations with prospects and clients, and reinforces the firm’s position in priority areas.
Events and follow-up:
Plan and deliver client, referrer and prospect events, balancing the marketing logistics with clear BD objectives, targeted guest lists, follow-up plans and measurable outcomes.
CRM development and data quality:
Help develop HubSpot as the firm’s CRM system, improving data quality, segmentation, activity tracking, campaign delivery and reporting to support BD and sales activity
External agencies:
Coordinate PR, SEO, design and other external agency activity so that marketing output remains consistent, brand-aligned and clearly connected to BD priorities, especially while the firm does not yet have dedicated marketing assistant support.
Reporting and performance measurement:
Track and report on BD and marketing activity, including pipeline movement, lead sources, campaign engagement, website and social engagement, event follow-up, referrals and outcomes, providing insight to support informed decisions.
Corporate charitable activities:
To have oversight of the firm’s charitable activities to ensure support for local causes is managed effectively across all our offices.
