East Lancashire Chamber of Commerce is delighted to announce the appointment of Sarah Dean as its new Membership Director, with effect from 1 October 2026.
Sarah has been selected after an extensive search which attracted a strong field of candidates from across the business and membership sectors. She brings a wealth of commercial, leadership and relationship management experience to the role, alongside a deep understanding of the Chamber, its members and the wider East Lancashire business community.
Having joined the Chamber in 2020, Sarah has played a key role in driving membership growth, strengthening member engagement and enhancing the overall membership experience.
Prior to joining the Chamber, Sarah built an impressive career in business development, sales leadership and account management, holding senior roles with Global, UKRD Group and Marriott Hotels Group. Her track record includes delivering commercial growth, leading high-performing teams and building strong strategic partnerships.
Simon Brierley, Chief Executive of East Lancashire Chamber of Commerce, said:
“Following a competitive recruitment process, I am delighted to appoint Sarah as our new Membership Director. Sarah has demonstrated exceptional commitment to the Chamber, our members and our values throughout her time with the organisation. She has consistently delivered results, built strong relationships across the business community and shown outstanding leadership qualities. I am confident she will play a crucial role in shaping the next phase of our evolution and helping more businesses across East Lancashire to grow and succeed.”
Sarah Dean, said:
“I am absolutely thrilled to be taking up the position of Membership Director. Having spent the last six years working with so many fantastic businesses across East Lancashire, I have seen first-hand the vital role the Chamber plays in supporting growth, collaboration and opportunity. I am excited to build on the strong foundations already in place, work alongside our talented team, and continue delivering outstanding value for our members. I look forward to supporting even more businesses to connect, develop and thrive in the years ahead.”
Sarah’s appointment reinforces the Chamber’s commitment to delivering an exceptional membership experience and ensuring the voice of East Lancashire businesses continues to be represented at local, regional and national level. As Membership Director, she will lead the Chamber’s membership strategy, oversee member engagement and retention activity, and support the continued growth of the organisation.
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