A new era for East Lancashire Hospice
East Lancashire Hospice is proud to reveal a new brand identity – a bold step forward that reflects who we are today, the care we provide, and the future we’re building.
For forty years, we’ve supported people across Blackburn, Darwen, Hyndburn and the Ribble Valley through some of life’s most difficult times. While our care has continued to evolve, our old brand no longer reflects our warmth, vibrancy, or the uplifting experience people find within our Hospice.
Many people who hadn’t used our services had forgotten about us entirely. Visitors often told us they “didn’t know where we were” or expected a sad, clinical place, only to be surprised by the warmth, laughter and genuine care they found inside.
This misunderstanding went beyond perception; it affected our ability to reach those who needed us, raise funds and build partnerships. Our old brand was getting lost among other charities; it didn’t stand out or resonate. And without sustainable funding, our future was at risk.
Our two-year rebrand journey was shaped by hundreds of voices, patients, families, staff, volunteers, local businesses and supporters. Together, we’ve created a brand that truly captures the spirit of East Lancashire Hospice: compassionate, positive and focused on helping people make the most of life.
The new identity is more than just a logo. It reflects our holistic approach to care, supporting physical, emotional, psychological and spiritual wellbeing and meets full accessibility standards to ensure everyone feels welcome.
The new design has strong Lancashire roots with a connection to the Lancashire Red Rose, resonating with the people we support and connecting our community, just like the Hospice. We are at the heart of our community for the people of Blackburn, Darwen, Hyndburn and the Ribble Valley, and each of the four petals reflects this.
While our look has changed, our purpose has not. We remain committed to putting patients and their loved ones at the heart of everything we do. This new brand simply brings that to life, helping us stand out, change outdated perceptions, and ensure East Lancashire Hospice continues to be visible, trusted and valued for generations to come.
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