september, 2021

24sep9:00 am11:00 amMarketing Mix sponsored by BellyflopThose Who Shout Loudest, Might Well Be Wasting Their Breath9:00 am - 11:00 am The Landmark, 1 School Lane, Burnley, BB11 1UFEvent Type:Networking Events,Sector Focused Events

The Marketing Mix

Event Details

Marketing Mix was created following demand from the region’s professional marketers and their need for a forum to meet, share best practice and invest in their careers through continuous learning.

It is a group for client and agency-based marketing professionals across East Lancashire to access support and education about the latest news, opportunity and statistics from the industry.

“If your most recent professional learning was more than 18 months ago, then your knowledge is out of date.” The Chartered Institute of Marketing

As well as a short presentation from event sponsor Mark Robinson, MD of Bellyflop, we’ll also be joined by guest speaker Dawn Stockell, Marketing Director at VEKA plc:

“Those Who Shout Loudest, Might Well Be Wasting Their Breath!”

Dawn’s focus will be around the importance of Marketing Planning in order to support overall business objectives via a 3 stage approach:

  • Insight
  • Strategy
  • Tactics

Ultimately it’s not about shouting loudest; it’s actually about who you are shouting at … and importantly what you are shouting about that will create value for your business.


  • Members: Included in your membership
  • Non-members: £20 plus vat



(Friday) 9:00 am - 11:00 am


The Landmark

1 School Lane, Burnley, BB11 1UF

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