The return of East Lancashire Chamber's Marketing Forum, in collaboration with Blackburn Youth Zone. REACH FOR THE MODERN MARKETER How advertising became much, much more than just brand awareness and funnels... In this
The return of East Lancashire Chamber’s Marketing Forum, in collaboration with Blackburn Youth Zone.
REACH FOR THE MODERN MARKETER
How advertising became much, much more than just brand awareness and funnels…
In this concise presentation, digital specialist and agency leader Leon Calverley from Door4 will present how the internet age has fundamentally changed the way that brands interact with their customers.
This thinking impacts every marketing channel – not just online – but a decade of smartphone usage has permanently changed the way that all of us make buying decisions.
From the earliest signals through to high intent direct response – advertisers must consider each consumer’s individual needs at each touch point – and how to react to the moments that matter.
Leon will dissect the different stages of audience consideration, and how to capture share of mind to best effect.
We will also hear from Richard Mellor of Cummins Mellor, who will explain how running an event can help with your marketing.
(Wednesday) 10:30 am
Virtual Event Details
Event has already taken place!