Pierce Corporate Finance has provided Buy Side Advisory to one of the UK’s leading e-liquid manufacturers Flavour Warehouse in its acquisition of Guildford based Vapouriz for an undisclosed sum.
Flavour Warehouse, The Darwen based e-liquid manufacturer is a genuine local success story. Established in 2012, Flavour Warehouse now operates in over 80 countries worldwide via a network of franchises, distributors and resellers. Built on the success of its award-winning brand, Vampire Vape, the group is now also a leading OEM manufacturer and UK distributor of vaping hardware.
Vapouriz is a material UK player in the vape sector, with a strong retail presence via its 7 flagship stores and various franchises and strong eCommerce platform through vapestore.co.uk. In addition, Vapouriz has a high-tech facility, manufacturing its own liquids as well as third party brands.
The acquisition of Vapouriz is the third large-scale acquisition by the group in the last 18 months, following Total Vapour and Premier Vaping in 2019 and 2020 respectively. Following the completion of the acquisition, Vapouriz will continue to build on its success, taking advantage of the wider Flavour Warehouse Group operating model and synergy opportunities, cementing its market leading position.
“There’s a lot of synergies between the two companies. They’re an established manufacturer, wholesaler, and multi-channel retailer, with an excellent range of own label e-liquids and hardware, similar to our ourselves.”
“The acquisition of Vapouriz was the next logical step in delivering on our growth objectives, as we continue to identify opportunities to strengthen the groups position as the market leader both in the UK and internationally.”
Kanesh Khilosia, Director, Flavour Warehouse Ltd
“The acquisition of Vapouriz represents a further key milestone in the success story that is Flavour Warehouse.
The acquisition places Flavour Warehouse as the largest independent vape company, and on track to achieve its ambitious growth targets. Vapouriz as well as widening will their product and service offering will enhance both retail and Ecommerce channels as well as their manufacturing capability of the Group.
We are excited at the prospects of the Group and encouraged to see a key local business going from strength to strength”.
Kevin Steven, Director, Pierce Corporate Finance
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