Blackburn-based training company Sales Geek has launched its first two franchises in Preston and Lancaster & South Lakes.

Simon Damp will head up Sales Geek Preston, bringing with him experience including nearly 12 years at Gorilla Glue, where he progressed from European sales director to managing director, and during which time sales grew from £250k to £40m per year.

Tony Capper will head up Sales Geek Lancaster & South Lakes on the back of a sales career stretching back to 1997, including 13 years as business development director at BT, followed by a number of roles, primarily in the digital and technology sectors, including sales leadership at accessplanit, MSG Global Solutions and Bluefin Solutions.

Sales Geek is a multi-award-winning provider of sales training to a wide variety of businesses, with clients across the UK and internationally.

The franchise launches are part of a long-term goal to roll out the company’s Your Sales Director™ solution nationally.

The real deal

Sales Geek founder and CEO Richard Few said: “To say we are excited to launch our first two franchises, headed-up by two people of the calibre and experience of Simon and Tony, is probably the understatement of the year. We practice what we preach at Sales Geek and these guys are the real deal. Their track record is impeccable and they are going to do great things for businesses across the region.

“Hiring a sales director is a big deal for any company. If you are a small or medium sized business, it is critical that you get it right. But a sales director’s salary can be prohibitive, particularly if you want the very best sales leaders with significant experience and a great track record in sales growth.

“Our Your Sales Director™ package, which will be the main focus of our franchised businesses ongoing, is aimed at providing top level sales leadership to transform sales operations and the people within and behind them.

“Through our flexible ‘consume what you need’ model, we provide access to a leading sales director and business leader as well as to all the Geeks in the background, available to provide support in disciplines from people training to ecommerce, marketing, strategy, process and development and beyond.”

Supporting small businesses

Tony Capper, Your Sales Director™ Lancaster & South Lakes, said: “As a customer of Sales Geek in a previous role I was completely captivated by the dedication they bring to supporting small businesses. I have seen first-hand from the customer’s side how they work so I bring a new perspective to the team. Our values completely align and I can’t wait to get going, helping Lancaster and South Lakes businesses move their sales to the next level.”

Simon Damp, Your Sales Director™ Preston said: “I’m delighted to be a Sales Geek. I think I always have been, to be honest. I’m really ready for the challenge and know I can call on all my experience to support some of the amazing businesses we have in our region. I’m raring to go, my diary is already filling up, so in true Geek fashion – I’m ready to help local businesses get it done!”

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Published On: October 13th, 2020