Blackburn-based training company Sales Geek has agreed a collaborative partnership with Exeter-based outsourced sales specialist Air Marketing Group.

Air Marketing Group (Air) is the UK‘s leading supplier of outsourced B2B sales services, helping businesses to generate sales pipeline, using proven sales and lead generation strategies. Sales Geek is an award-winning provider of sales training to a huge variety of businesses, with clients across the UK and internationally.

The partnership agreement will see Sales Geek providing training to the Air sales team in return for Air providing lead generation and telesales for Sales Geek. In building their relationship in this way, the intention is that the companies will act as structured referral partners for one another.

Sales Geek Founder and CEO Richard Few said: “While the contra deal will see both companies providing significant mutual value to one another in a direct exchange of services, the really exciting part for me comes from the opportunities for bilateral referrals.

“Sales Geek provides training on lead generation, but we don’t provide actual outsourced telemarketing. Customers often ask us if we do though, so it’s great to have a trusted referral partner we can put them in touch with, if they have that need.

“Air on the other hand are experts at outsourced B2B telemarketing lead generation, but are often asked for help with sales conversion – which is something they don’t provide, so that’s where Sales Geek comes in.

“We are really looking forwards to working in partnership with Air and we feel the partnership will be of huge advantage to both companies.”

Air Marketing Group CEO, Owen Richards, said: “Learning and development is at the top of our priority list for Team Air. It’s something that we’ve always had a focus on and will continue to hold in high regard as we scale up in our exciting growth journey.

“While we continually hit and exceed targets for our clients, we pride ourselves on generating quality leads. Our Business Development Executives (BDEs) therefore require a wide variety of skills and rigorous training is an incredibly important way of achieving this.

“Our team can’t wait to start their training with Sales Geek and are excited to learn new skills. On a personal level, I have a fantastic relationship with the Sales Geek team and look forward to seeing how our partnership flourishes.”

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