Chamber Member and Accrington based business, LumbaCurve is to feature on The Customer Is Always Right (25 April), a new BBC daytime programme.

The 15-part series, presented by Lucy Alexander, airs on the BBC One later this month and will see three entrepreneurs come together to discover what a cast of returning customers think of their products.

Using patented technology, LumbaCurve back pain relief combines passive gravity assisted traction with the effects of acupressure stimulation and has been clinically proven[1] to significantly improve patient reported back pain levels.

Founder of LumbaCurve, David Pegg, from Huncoat, who left his job in engineering developed the concept following a dinner conversation about his ex-school friend’s back pain and how to overcome it.

David said: “Showcasing LumbaCurve on the BBC’s The Customer Is Always Right gives people the ideal opportunity to see how easy and effective LumbaCurve is. It was great to see the show’s testers use LumbaCurve and to receive their feedback. It’s already helped us make improvements to the product.

“With lower back pain accounting for 11 per cent of the entire disability burden from all disease and costing the country more than £10.7 billion a year[2], LumbaCurve offers a simple, drug free home treatment for back pain suffers.”

LumbaCurve’s innovative portable device and daily five-minute exercise routine gently stretches the lower back, causing the vertebral joints to separate. This allows the discs to relax and releases the spinal nerves, offering natural pain relief.

[1] Independent evaluation carried out by the Allied Health Research Unit University of Central Lancashire (UCLan), which conducted in the form of randomised control trials and directly compared alongside NHS standard guidelines.

Independent trials showed that LumbaCurve users reported a 40% decrease in pain and improved mobility, compared to just 5% decrease in pain from those who received standardised treatment within just one week.

[2] The Global Burden of Disease study (2017)