The number of UK businesses trading with South America has doubled in the last five years and one of the hottest destinations in the region is Chile.
That’s why the East Lancashire Chamber of Commerce was delighted to host Marcia Gattoni as the Trade and Promotion Manager for BritCham Chile Services (BCS).
The BCS is an organisation founded by the British Chambers of Commerce following a UK government initiative to promote British business. Marcia held a series of face-to-face meetings with chamber members keen on finding out more about how they can do business there.
One of the interested parties was Les Nutter, Managing Partner at Cassons, who recently visited Chile and spoke at the BKR International Worldwide Meeting in Santiago.
“It’s fascinating because, while it’s never been easier for British businesses to trade with countries such as Chile because of the remarkable advances in technology over the last 30 years, the key to trading internationally ultimately lies in building strong relationships with trusted partners ‘on the ground’, and the best way to achieve that is through face-to-face meetings.
“That’s why being able to talk to Marcia was hugely beneficial. When I was in Chile I had a limited time but thanks to the BCS, and Marcia in particular, I was introduced to a number of key people.
“Of course, we now live in an age of video conferencing and cloud computing which eases communication but nothing beats face-to-face time.”
Marcia believes more and more British businesses will follow Cassons’ example and beat a path to Chile.
She said: “It is a good place to do business and the UK government recognise this. That’s why Chile is one of only a few countries in the world where there are five different teams working to establish the British-Chilean relationship politically, economically and through trade.
“One of the main reasons why Chile is such a competitive market is the fact we have more Free Trade Agreements (FTAs) than almost any other country in the world.”
Links with the UK have been strengthened recently with an annual Chile Day in London, which last year was attended by Chilean President Michelle Bachelet.
East Lancashire businesses looking to find out more about the opportunities in Chile should contact the BCS at www.britcham.cl
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