Commenting on the publication of the EU Commission’s Digital Single Market Strategy, John Longworth, Director General of the British Chambers of Commerce, said:

“The EU single market, whether traditional or digital, will only maintain its legitimacy among businesspeople if it is perceived to function in the interests of all firms. For too long the completion of the single market in digital services has moved forward at a snail’s pace.

“On the face of it, the EU Commission’s new proposals go some way to addressing the barriers digital firms encounter when trading within the EU. However, with these initiatives, the devil is in the detail. The Commission and Whitehall must have a laser sharp focus on protecting firms from the risk of additional burdens and unintended consequences stemming from new regulation.

“If the single market allows Britain’s world-beating digital companies to trade more easily across borders, the UK economy stands to benefit from growth opportunities here at home, as well an improved export performance abroad.”